Whom Do You Want to Convince?
Here’s what experienced presenters have said about knowing their audience:
Designing a presentation without an audience in mind is like writing a love letter and addressing it To Whom It May Concern.
Ken Haemer, AT&T
There is no such thing as a dumb audience. If they don’t understand, it’s because you can’t communicate.
Harvey Golub, American Express
I don’t analyze my audience; I analyze the individuals in my audience.
Lowell Bryan, McKinsey & Company
It’s not what you say that counts; it’s what they hear.
Red Auerbach, Boston Celtics
I’m sure you’ll agree that you’d talk differently to a group of bankers about the effect of, for instance, technology in the banking industry than you would to a class of elementary ...