CHAPTER 1

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The Big (Data) Problem

Data management is getting more complex than it has ever been before. Big Data is everywhere, on everyone’s mind, and in many different forms: advertising, social graphs, news feeds, recommendations, marketing, healthcare, security, government, and so on.

In the last three years, thousands of technologies having to do with Big Data acquisition, management, and analytics have emerged; this has given IT teams the hard task of choosing, without having a comprehensive methodology to handle the choice most of the time.

When making such a choice for your own situation, ask yourself the following questions: When should ...

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