Scaling Conversations

CHAPTER 2Why Do We Need to Scale Conversations?

Why do you need to scale conversations? I don't exactly know. Only you do. I know why I need to scale conversations. Everyone has their own problems, which they are trying to solve to achieve their own goals and aspirations; and, importantly, their own set of stakeholders, who expect to exercise their right to have their voice heard and who are affected by the decisions you make. You likely have employees, customers or community members affected by the decisions you make. Maybe you have all three. And, while I don't know why you personally need to scale conversations, I can help you discover why.

The key to understanding the “Why” is thinking in terms of capital. Capital is defined as the assets you have available for your purposes. Often narrowly defined as money, it's important to understand other forms of capital that are equally, if not more, important than the mighty dollar. To get at these, let's consider a term that in 2020 was used an unprecedented number of times, even more than the term unprecedented…. That word is crisis.

CRISIS

Crisis simply means a time of intense difficulty. All our communities, businesses, and personal lives contain crises. The real question about crisis is not if one will happen, but rather when one will happen next, and how soon will the one after it follow on its heels.

The year I write this book, 2020, has been a whirlwind of crisis. In a matter of months, the world has suffered more than ...