11.3. Characterizing Customer Behavior

Chapter 2 introduced Customer Behavior Model Graphs (CBMGs) and the Customer Visit Model (CVMs) as examples of models that characterize customer behavior. That chapter described how the static portion of the CBMG can be built. We describe in this section how the dynamic portion of the CBMG is obtained from HTTP logs. A good part of this description is adapted from a paper by Menascé et al [19].[1]

[1] ©1999 ACM.

We start by reviewing and extending the definition of the CBMG presented in Chapter 2. The CBMG can be used to capture the navigational pattern of a customer through an e-commerce site. This pattern includes two aspects: a transitional and a temporal one. The former determines how a customer moves ...

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