Chapter 11. Scaling Communication: Communicating at Scale

One of the core challenges of a growing team is ensuring that everyone has the information they need without overwhelming them. Well-designed communication can achieve this by, as Caryn Marooney puts it, “Tuning out the noise so your team can hear the signal.” This is the mission of good internal communication.

Communication Design

There are three steps to a good communication design: define what employees need to know, select the appropriate communication channels, and finally, implement the strategy.

Step 1: Define What Employees Need to Know

There is some information that every employee needs to know. Then there’s information that every designer needs to have, and information every engineer needs to have. ...

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