Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion

© Peter S. Cohan 2019

Peter S. CohanScaling Your Startuphttps://doi.org/10.1007/978-1-4842-4312-1_1

1. Introduction

Peter S. Cohan¹ 

(1)

Marlborough, MA, USA

 

Scaling is how leaders transform a business idea into a large company. Leaders accomplish this transformation by positioning the company to capture growth opportunities while reinventing the company as it grows.

A startup draws resources from outside stakeholders, and the relationships with those stakeholders vary depending on the startup’s stage of development. This is depicted in Figure 1-1.

Figure 1-1

Scaling stages and startup stakeholders

Before describing how startup’s relationships with these ...