Culture is what people do when the CEO is not watching. When everyone is working together in a single room 80 to 100 hours a week, startups do not need to articulate culture explicitly. However, once a company adds new employees and begins to locate people away from headquarters, the CEO must define and communicate the culture and the company must use it to make key decisions and act. Culture is particularly crucial for a startup as it expands because, if done correctly, it guides people to take independent action in response to threats and opportunities. This idea of culture only makes ...
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