Chapter 7The 7 Deadliest Speech Sins
Be sincere; be brief; be seated.
—Franklin Delano Roosevelt
Why We Fall for Fallbacks
Change is painful; no, really it is. It feels physiologically uncomfortable. It takes more energy and effort to do something new than to do something we are used to doing. If you have ever tried driving in England (or if you’re English, driving in the United States), on the other side of the street, you know how stressful and uncomfortable that can feel. When we have done something over and over, it exits the “thinking” part of the brain (the prefrontal cortex) and gets stored in a deeper part of the ...
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