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Scenario-Focused Engineering: A toolbox for innovation and customer-centricity
book

Scenario-Focused Engineering: A toolbox for innovation and customer-centricity

by Austina De Bonte, Drew Fletcher
December 2014
Intermediate to advanced
576 pages
20h 1m
English
Microsoft Press
Content preview from Scenario-Focused Engineering: A toolbox for innovation and customer-centricity

Chapter 1. Why delight matters

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Why does delight matter? For many human reasons, of course: the need for joy, as an antidote for loneliness or boredom, as a prompt for action or contemplation. And for software engineers, delight is also at play in their relationship with their customers. This chapter makes the case that satisfying customers with a solid, useful, usable product is no longer good enough. To compete effectively in today’s marketplace, you have to take your work to the next level and delight your customers on an emotional level.

A car story

On my drive to work today, I looked in the rearview mirror and saw a smile on my face. Just ...

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Publisher Resources

ISBN: 9780133967241Purchase book