Chapter 3. Take an experimental approach

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To stand out in today’s mature software market, you need to delight customers at an emotional level. A reliable way to delight customers is to deliver an end-to-end experience that solves a complete customer need, even if that means delivering less functionality overall. But how do you build those end-to-end experiences? And perhaps more importantly, how do you know which end-to-end experiences to build in the first place? The secret is staying focused on customers’ real-world needs and desires and taking an iterative, experimental approach to zero in on great solutions for those needs.

In this chapter, ...

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