Science and Swadeshi: The Establishment and Growth of the Bengal Chemical and Pharmaceutical Works, 1893–1947
The story of the pharmaceutical industry in late nineteenth-century India was one of foreign domination. This was so vis-à-vis both products and marketing. The domestic pharmaceutical market at the turn of the century was shaped by two important facts: the skewed distribution of national income in India, and a great rise in urban consumerism around that time. From 1900–01 to 1939–40 the urban sector enjoyed a steady increase in income, and by World War II, the purchasing power of the urban population had almost doubled compared to 1900. The urban population grew rapidly as well, and thus, despite the overall ...
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