Chapter 6. The Collaborative Approach

Comfort in Using Traditional Tactics

Managers struggle constantly with unknowns as they adjust to varied and shifting commercial environments. As global competition increases, American businessmen and businesswomen will need different tactics than they have used in the past to make adjustments more quickly. Just following the curve or copying the accepted norm will not take a company to the higher levels required to stay ahead of that new competition. But following the old rules, or taking the standard traditional response, is often exactly the course managers choose because it is comfortable and subject to less criticism. Breaking out of the pack of standardized actions and attempting to do something different ...

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