Scorecard Best Practices

Pfizer

Founded in 1849, Pfizer Inc. is dedicated to better health and greater access to healthcare for people and their valued animals. Its purpose is helping people live longer, healthier, happier lives. Its route to that purpose is through discovering and developing breakthrough medicines; providing information on prevention, wellness, and treatment; consistent high‐quality manufacturing of medicines, consumer products; and global leadership in corporate responsibility. Every day, Pfizer helps 38 million patients, employs more than 100,000 colleagues, utilizes the skills of more than 12,000 medical researchers, and works in partnership with governments, individuals, and other payers for healthcare to treat and prevent illnesses—adding both years to life, and life to years.

Setting the Stage

Pfizer acquired competitors Warner Lambert in 2001 and Pharmacia in 2003. While these acquisitions brought resources and capability unmatched in the industry, a somewhat fragmented and asynchronous “new” Pfizer resulted. Very large organizations in their own right, Warner Lambert and Pharmacia brought their own way of doing business—their own operating models, business processes, information systems, and cultures. Pfizer's challenge was to integrate these newly acquired organizations in a timely manner, while identifying and adopting best practices from each. In many Pfizer business units, this effort was assisted by the use of performance scorecards.

Pfizer's Global Operations (PGO) was ...