CHAPTER 3
TECH TUNE-UP: THE TOOLS YOU WILL NEED FOR SCREEN TO SCREEN SELLING
Technology doesn’t hold people accountable. People hold people accountable.
—SAM SILVERSTEIN, AUTHOR OF NO MORE EXCUSES
Before you get all excited about the app of the month, I would like you to remember this one statement: Technology is a solution to a problem, not a problem looking for a solution. I’m always reluctant to recommend any specific technology, for five reasons:
1. I don’t know yet who your customers are or their communication preferences.
2. I don’t know yet know the skill sets of their team.
3. I don’t yet understand your team’s fundamental beliefs about ...
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