CHAPTER 11

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VISUAL SUMMARIES: HOW VISUAL SUMMARIES SUPPORT THE DECISION-MAKING PROCESS

I think in art, but especially in films, people are trying to confirm their own experiences.

—JIM MORRISON, LEAD SINGER OF THE DOORS

Let’s pretend you just ended a Screen to Screen conversation with a customer. How do you follow up?

images  Do you send a handwritten thank-you note?

images  Do you send an email with your proposal and next steps?

  Do you record a quick video ...

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