CHAPTER 11
VISUAL SUMMARIES: HOW VISUAL SUMMARIES SUPPORT THE DECISION-MAKING PROCESS
I think in art, but especially in films, people are trying to confirm their own experiences.
—JIM MORRISON, LEAD SINGER OF THE DOORS
Let’s pretend you just ended a Screen to Screen conversation with a customer. How do you follow up?
Do you send a handwritten thank-you note?
Do you send an email with your proposal and next steps?
Do you record a quick video ...
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