ANALYZING THE CUSTOMER EXPERIENCE: HOW TO MAKE CUSTOMERS HAPPIER BECAUSE YOU MADE IT SO EASY
User experience is the competitive advantage.
If you can do one thing differently than any of your competitors I would suggest improving the customer experience using the latest technology. Customers do notice the details as they relate to their preferences, not assumptions based on what your product/service offers. And, technology can either create a positive experience worth sending referrals on, or unintentionally create a problem due to operator error.
In this chapter we will reverse engineer specific parts of the Screen to ...