CHAPTER 19

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SCREEN TO SCREEN MARKETING: HOW TO CREATE GROWTH OPPORTUNITIES FROM CONVERSATIONS

Some of the best marketing messages you will ever produce will come from the language that customers use to describe how they experience your business inside of its industry. Because our memories are not 100% perfect, it is impossible to remember every word of a dialogue. This dialogue could potentially benefit similar customers if we only had better ways of capturing it (with permission) and sharing it using marketing technology, also knows as MarTech.

This chapter simplifies ways to extract the best insights using the latest technology in order to gain ...

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