CHAPTER 20

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MASSIVE EXECUTION: HOW TO MASTER SCREEN TO SCREEN SELLING ONE CLICK AT A TIME

What will set you apart from everyone else in how you communicate with the latest technology will come from how many new things you are willing to try, and that means taking risks.

There’s the risk of missing an opportunity because you were busy learning something new. That might mean instead of making calls and fulfilling priorities you are experimenting with a new technology.

There’s the risk of investing in a technology that gets outdated quickly and you have to eat the sunk cost. That might mean taking a loss before you receive a return on investment and ...

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