Secret five

How to play for profit . . . and purpose

An entrepreneur is someone who solves problems at a profit.

T. Harv Eker, American entrepreneur, author and speaker

We’ve now seen how to launch your first play project and manage yourself to keep going when things get tricky. This chapter will show you how to tune your projects towards something people might actually pay you for. To kick us off, here’s a story of a British entrepreneur who created an innovative business around a challenge he’d experienced in his own life.

From an idea on a beach to a national business

Richard Alderson is founder of Careershifters, a ground-breaking British business supporting people making a major career change. But how did he get the idea and how did ...

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