Secret seven

How to create an irresistible offer

The companies that survive longest are the ones that work out what they uniquely can give to the world, not just through growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.

Charles Handy, management expert and author

You’ve now seen how to use the latest online systems to get yourself known for what you do. You’ve also seen how to define the people you want to be known by. The question now is, what will you offer them? We looked earlier at how important it is to know the problems you want to help people with. This chapter will help you work out what solution you can provide for those problems and what form to ...

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