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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Bill Hunt, Mike Moran

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Chapter 10. Get Your Site Indexed

“You've got to be in it to win it,” the lottery commercials blare, but they do have a point. Winners did have to buy a ticket, or they would never have won. To win the organic search lottery, your site needs to buy its tickets, too—you need the pages of your site indexed. The more pages you have indexed, the more chances you have to win the search lottery. And take heart, because you have much better odds at winning the search lottery than the Powerball lottery.

To win, however, you need to know the rules of the game—and to play by them. In the search lottery, you must learn the rules that spiders play by, so that your site plays by them, too. After you understand what spiders cannot or will not do, you can make ...

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