Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari: Driving Search Traffic to Your Company’s

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari: Driving Search Traffic to Your Company’s

Released July 2011
Publisher(s): IBM Press
ISBN: 9780132656641

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Video description

In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to

  • Identify and leverage new search engine marketing opportunities arising from social media

  • Align search engine marketing with your company's evolving strategic and tactical goals

  • Implement programs that drive sustainable improvements—not counterproductive quick fixes

  • Systematically optimize your existing Web site search programs

  • Manage the unique marketing challenges associated with large sites

  • Create monthly scorecards and use them to drive improvement

  • Provide effective guidance to content developers and designers in language they'll understand

  • Automate checking and reporting for every page on your site

  • Choose effective target keywords, optimize your content, and attract links

  • Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools

  • Measure site-wide success rates across multiple systems and technologies

  • Hire the right SEO consultant—and avoid the wrong ones

    • Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessonswill help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

    Product information

    • Title: Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari: Driving Search Traffic to Your Company’s
    • Author(s):
    • Release date: July 2011
    • Publisher(s): IBM Press
    • ISBN: 9780132656641