Video description
In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to
Identify and leverage new search engine marketing opportunities arising from social media
Align search engine marketing with your company's evolving strategic and tactical goals
Implement programs that drive sustainable improvements—not counterproductive quick fixes
Systematically optimize your existing Web site search programs
Manage the unique marketing challenges associated with large sites
Create monthly scorecards and use them to drive improvement
Provide effective guidance to content developers and designers in language they'll understand
Automate checking and reporting for every page on your site
Choose effective target keywords, optimize your content, and attract links
Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
Measure site-wide success rates across multiple systems and technologies
Hire the right SEO consultant—and avoid the wrong ones
Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessonswill help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Table of contents
- Introduction 00:01:01
-
Part I: The Basics of Search Marketing
- Introduction 00:02:58
- Chapter 1: Why Search Marketing Is Important...and Difficult 00:46:34
- Chapter 2: How Search Engines Work 00:33:29
- Chapter 3: How Search Marketing Works 00:40:51
- Chapter 4: How Searchers Work 00:36:56
- Part II: Develop Your Search Marketing Program
-
Part III: Execute Your Search Marketing Program
- Introduction 00:03:46
- Chapter 10: Get Your Site Indexed 00:39:17
- Chapter 11: Choose Your Target Keywords 00:40:13
- Chapter 12: Optimize Your Content 00:42:20
- Chapter 13: Attract Links to Your Site 00:42:10
- Chapter 14A: Optimize Your Paid Search Program 00:48:52
- Chapter 14B: Optimize Your Paid Search Program 00:47:14
- Chapter 15: Make Search Marketing Operational 00:48:53
-
Part IV: Beyond Search Marketing
- Introduction 00:03:03
- Chapter 16A: Explore New Media and Social Media 00:43:32
- Chapter 16B: Explore New Media and Social Media 00:30:00
- Chapter 17: Optimize Your Web Site Search 00:49:53
- Chapter 18: What’s Next? 00:36:23
Product information
- Title: Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari: Driving Search Traffic to Your Company’s
- Author(s):
- Release date: July 2011
- Publisher(s): IBM Press
- ISBN: 9780132656641
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