Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition

Chapter 3. How Search Works

So far, we’ve covered the basics of search marketing and taken a tour into the mind of the searcher. But by now, you might be wondering, isn’t there a lot of technical details we need to know about search?

Well, yes. But we’ve got the whole book to give you all the gory details. For now, we want to give you just what you need to get moving in the right direction. You can think of this as the “Bert and Ernie” version of the explanation. And it comes in two parts:

• How search engines work: Yes, here is your first foray into the moving parts when you type words into that search box. What is happening in that split second between search keyword and search results? And why does it work that way? We’ll sprinkle in a few ...