September 2008
Intermediate to advanced
672 pages
21h 26m
English
book
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
by Mike Moran, Bill Hunt
Content preview from Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
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Chapter 12 Optimize Your Content
Two-time American presidential candidate Adlai Stevenson once said, “Words calculated to catch everyone may catch no one.” Such is the dilemma of optimizing your content. You know that organic search engines are looking for specific word patterns on your page to decide whether it should be shown at the top of the results list, but you also know that your page must appeal to the searchers themselves. How do you avoid “catching no one”? We show you the way.
And, although optimizing content is mainly a task for search marketers pursuing organic search rankings, paid placement marketers should pay attention, too. Increasingly, paid placement landing pages are subjected to editorial review to ensure that the page ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.