Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition

Chapter 16 Explore New Media and Social Media

The great thing about the Web is that something new always comes along. And the annoying thing about the Web is that, uh, something new always comes along.

Even if you're an expert, you'll still find you have more to learn. This chapter brings you up-to-date on ways to bring traffic to your site that go beyond your father's search marketing. Parts of this chapter are distilled from Mike's book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, which is the place to go if this whets your appetite for more.

Here are the big ideas we walk you through:

•    Web 2.0. You need to get some background on the changes that are occurring on the Web today. If you aren't familiar with blogs, wikis, ...