September 2008
Intermediate to advanced
672 pages
21h 26m
English
book
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
by Mike Moran, Bill Hunt
Content preview from Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 16 Explore New Media and Social Media
The great thing about the Web is that something new always comes along. And the annoying thing about the Web is that, uh, something new always comes along.
Even if you're an expert, you'll still find you have more to learn. This chapter brings you up-to-date on ways to bring traffic to your site that go beyond your father's search marketing. Parts of this chapter are distilled from Mike's book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, which is the place to go if this whets your appetite for more.
Here are the big ideas we walk you through:
• Web 2.0. You need to get some background on the changes that are occurring on the Web today. If you aren't familiar with blogs, wikis, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.