May 2006
Intermediate to advanced
48 pages
1h 11m
English
Content preview from Search Engine OptimizationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5. Getting Listed
Understanding PageRank doesn’t get you very far if you are not indexed in the first place.
Search Engines
If your page (or site) has inbound links from sites in a search index, then Google (or any other broad search engine) will most likely find you pretty quickly. However, it’s peculiar but true: different search engines index different portions of the Web. Also, at any given time, it is impossible for any search engine index to include the entire Web!
To avoid being left out, it makes sense to manually add your URLs to search engines. (In early times there might be more of a delay before your sites were found, and it really made sense to make sure you were listed!)
To manually add your URL to Google, go to http://www.google.com/addurl/. You can get listed at Yahoo! at http://submit.search.yahoo.com/free/request.
Tip
Be careful to create pages that are friendly to webbots—which constitute the advance scouts for search engines—as I explain later in this article in "Working with the Bot.”
Getting listed is, of course, only the beginning of the battle. One of the key goals of core SEO is to get both highly ranked and listed in reference to some specific search terms. Achieving this goal requires taking affirmative control of the information that the search index may use to make ranking decisions—and that it will use to understand the quality of your pages.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.