May 2006
Intermediate to advanced
48 pages
1h 11m
English
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Chapter 6. Getting Links
Sometimes it seems like all of life has the same themes as high school: what’s important is being popular. A significant measure of popularity on the Web is how many inbound links—links from other sites to your site—you have.
Inbound links are an important component of Google’s PageRank system—which is a way to order the sites returned from a search.
Obtaining inbound links is not rocket science, but it is labor intensive and does require some thought. The best way to get another site to link to your site is to ask for it, as obvious as that may seem.
Link farms—sites that exist for the sole purpose of providing inbound links to better a page’s search ranking—will not help your site become more popular, and are even likely to damage your standing with Google and other search engines if they are noticed.
It makes sense for sites to link to your site when they have similar or related content. This is a reasonable thing for a webmaster in charge of the other site to do because it adds value for his or her site’s visitors. (If your site is not adding value, you might want to rethink its premise.)
The Best Inbound Links
The best—meaning most likely to drive traffic—inbound links come from:
Sites that publish content that is complementary and related to the content on your site.
Hub sites that are a central repository, discussion area, and community site for a particular interest group. For example, a mention on SlashDot (http://www.slashdot.org) can drive huge amounts ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.