Chapter 11. SEO Analysis Tools

You’ll find a wide range of SEO analysis tools available to help you optimize your web pages and sites. From the viewpoint of your pocketbook, there are two kinds of SEO analysis tool:

  • Free tools: these free tools generally tackle a single piece of the SEO puzzle, such as generating good keywords, understanding how Google operates on specific sites and keywords, checking who links to your sites, and displaying rankings in multiple search engines at once

  • Commercial SEO analysis software that must be licensed for a fee.

Free Tools

There are a myriad of free SEO tools available, and even many sites that list these free tools (the compendium sites are generally supported by advertising, and must therefore practice good SEO themselves to be successful!).

Some good sites that list (and provide links) to free SEO analysis tools,, and

Some of the most useful (and free!) single-purpose SEO tools are:

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