Search Engine Optimization: How to Stay Ahead of SEO Change (Streaming Video)

Video description

What’s new in SEO? More than you might think. Take a look at the evolution of search and see how radically things have shifted. While many on-site best practices have remained stable, off-site optimization has changed dramatically. Learn how to catch up and then stay ahead of the curve with your search marketing strategies.In this workshop, SEO expert Todd Malicoat will cover the history and four dimensions of SEO, the eight enduring principles of SEO, the differences between Panda and Penguin updates, and how SEO is like "The Price is Right".

Todd Malicoat is the author of popular SEO blog and a frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

Table of contents

  1. Introduction 00:00:57
  2. SEO Changes 00:45:08
  3. Q & A 00:23:29

Product information

  • Title: Search Engine Optimization: How to Stay Ahead of SEO Change (Streaming Video)
  • Author(s):
  • Release date: December 2013
  • Publisher(s): Pearson
  • ISBN: 9780133573077