10.3. Extra Credit Tasks
As you went through your Prep Month and Your SEO Plan, we listed several options for extra credit for you to pursue if you've got the time and inclination. Each of these tasks is a spin-off of a task in Your SEO Plan, but even if you haven't completed the original task, you can benefit from the information that follows.
10.3.1. Internal Search Function
In Chapter 6, "Your One-Month Prep: Baseline and Keywords," we mentioned that the internal search on your website can teach you about your site visitors, giving insights into who they are and what they need. If you already have an internal search engine on your website, don't let its data go to waste! Data from your internal search engine can help you determine the following: ...
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