1.9. How Will I Measure the Success of This SEO Campaign?
Most companies understand the importance of measuring the performance of their websites, and there are lots of useful tools available to help you do just that. But in our experience, many companies—especially the small ones—aren't tracking at all! And in a 2007 survey, 81 percent of web analytics professionals reported that the practice is "poorly understood" in their companies. Why are so many companies missing out? We think the cause is a combination of factors:
Lack of definition When goals or conversions are never defined, there's no way to measure your accomplishments.
Lack of communication Different departments or individuals with different goals may not be sharing information. ...
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