Search Engine Optimization: An Hour a Day, Second Edition

3.4. Humans Are Smart—Computers Aren't

Let's face it: The search engine's job is not easy. Take a look at your filing cabinet, multiply it by about a billion, and imagine someone throwing you a couple of words and then hovering impatiently behind you, tapping a toe, expecting you to find exactly the right document in the blink of an eye. Nobody could! We humans are wonderfully intelligent creatures, but we're just a tad on the slow side when compared to computers. Unfortunately, machines are still just that: machines. They struggle with ambiguity that even a kindergarten student could handle. Not to mention misspellings, regional dialects, and punctuation. For search engines to bring back great results, they have to combine the best of both ...