3.5. It's Not Just about Rank
While your ranks are the easiest aspect of SEO to grasp, don't let them be the only thing you care about. We don't mean to be dismissive of people who really, truly live and die by their Google rank. We know that there are industries that are so cutthroat and specialized that this is the only thing that matters. But we have found this to be true:
NOTE
Pearl of Wisdom: The vast majority of businesses do best when they use a holistic approach to, SEO, combining elements of organic and paid search with a healthy dose of good writing and usability.
Remember, good ranks do not guarantee conversions or website success! As you learned in Chapter 1, "Clarify Your Goals," your business goals for your website may range from ...
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