5.2. Marketing, Sales, and Public Relations
Marketing, Sales, and Public Relations make up a corporate SEO trifecta. Get all three excited about your SEO campaign, and you'll have built your "brain trust" foundation for success. Here's some food for thought that should come in handy when you need to deal with these departments.
5.2.1. Marketing: VIPs of SEO
In most organizations, the marketing department serves as the hub of SEO operations. We're guessing you're a member of this department yourself. It's a natural progression: The marketing department may already be handling the website as well as offline marketing—such as print ads, television, radio, billboards—and online marketing—such as banner ads and direct e-mails.
The marketing team ...
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