2.10. Nonprofit
Those of you in nonprofit organizations are working with a different sort of bottom line for your websites. Rather than following the corporate mantra of "money, money, and more money," you fine people are out there trying to change the world, educate, and improve society! And as a thank-you from the world of web search, you have some huge advantages in SEO.
Advantage: Linkability The culture of the Web generally adores noncommercial content—something that your website should be chock-full of. And, let's face it, giving you a link doesn't cost a thing. Any webmaster or blogger who supports your cause—or at least has no major problem with it—will see adding a link as a cheap and easy way to help out. You will want to adjust your ...
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