4.3. The Best of the Rest: Yahoo!, MSN, Ask, AOL
Taken as a group, the major non-Google search engines that we're about to discuss make up about 40 percent of the search engine market, which means they deserve your attention. Non-Google search engines allow you to fill out your website's presence so that it is not overly dependent on rankings on a single site (what was that expression, something about eggs... and a basket?).
Now, we'll fill you in on what you need to know about the search engines other than Google:
Yahoo!
MSN/Live Search
Ask
AOL
4.3.1. Yahoo!
Yahoo! (yes, the exclamation point is part of its name—a bane to copy editors everywhere) is one of the oldest and still one of the best-known search engines. Already an established directory ...
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