9.3. Week 11: What's Your Problem?
You're nearing the end of Your SEO Plan, so this week we'll give you a chance to tie up loose ends and chase down any remaining trouble spots in your search engine presence:
Monday: New Site, New Problems
Tuesday: Copywriting to Improve Your Search Results Snippets
Wednesday: Catch Up with Your Team
Thursday: Fun Tools for Site Assessment
Friday: Clean Up Ugly Listings
9.3.1. Monday: New Site, New Problems
It happens all the time, for big reasons or little ones, and it's one of the greatest challenges to an SEO campaign: a website redesign in which all or most of the URLs on the site change. Suddenly, every inbound link to your site is outdated. Bookmarks lead to broken links. Traffic plummets. Your search ...
Get Search Engine Optimization: An Hour a Day, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
