Search Engine Optimization: An Hour a Day, Second Edition

7.1. Week 1: Basic Site Optimization

In Chapter 3, "Eternal Truths of SEO," you learned that the text in your landing pages, tags, and titles is one of the most important and long-standing SEO factors. This week you're going to optimize them, with the goal of creating a better environment for your target audiences, not to mention positively influencing how search engines view and rank your website. You'll also tackle basic site-linking strategy to ensure that search engine robots have easy access to your landing pages. With these improvements in place, your site will have a basic level of optimization: nothing tricky or fancy, and no time wasted on tiny technicalities, just common-sense, best-practices solutions. Remember, there is no single ...