6.3. Week 2: Baseline Assessment
Suppose you went on a diet but you forgot to weigh yourself at the beginning of it. A week of exercise and green leafy vegetables later, you step on a scale, and it reads 163 pounds. Is it great news or a great disappointment? You'll never know because you didn't establish your baseline. This week, you'll take care of the initial assessment for your SEO campaign so you'll always know whether it's time for a celebratory ice cream sundae.
Here are your daily task assignments:
Monday: Ranks
Tuesday: Indexed Pages
Wednesday: Inbound Links
Thursday: Historical Conversions
Friday: Site Optimization Assessment
6.3.1. Monday: Ranks
No matter how often we tell you not to obsess about ranks, we know you better than that. ...
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