7.3. Week 3: Link Building
You learned in Chapters 3 and 4 how important inbound links are for your website. Last month, you even dipped a toe into the ocean of link building when you used the search engines to find out how many other sites are linking to your landing pages.
Unless your site is truly wretched, there's bound to be somebody out there who is interested in linking to it. (And if you think your site is beyond linking, stay tuned! You'll get some content-building and linkability improvement lessons in Chapter 9, "Month Three: It's a Way of Life.") Put on your PR hat—or get your team's most talented communicator in the room—and get started on your SEO link-building campaign:
Monday: Your Existing Links
Tuesday: Submit to Directories ...
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