6.5. Week 4: Analytics and Goals
You know the famous question about a tree falling in the forest? The same applies to your SEO campaign:
NOTE
Pearl of Wisdom: No matter how hard you work and what you achieve, nobody will know about it unless it's documented.
And your job in SEO is to find out not just when the tree fell, but why, how, and is there as much fruit in those branches as we'd hoped for? That's why this week, you're going to get your web analytics groove on: You'll start by measuring what people are doing on your site, then use your newfound knowledge to set some reasonable goals for your SEO campaign, and finally wrap it all up in a brief report.
The quick reference report you compile at the end of this week will be the basis for ...
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