8.2. Week 6: Selling Through Search
If we had a nickel for every good company that settles for bad search visibility for their online store, well, we'd have a big shiny pile of nickels. And we'd spend those nickels buying stuff from an easy-to-find online store. This week we're going to push you to move your store beyond "good enough" and into the realm of thoughtful SEO strategy and solid optimization. This week applies to you whether your online store is a stand-alone entity or a component of your brick-and-mortar business. Don't have an online store? Skim through the week anyway. There are pointers here that might apply to you no matter how you're selling your product.
Monday: Store Visibility
Tuesday: The Site that Sells
Wednesday: Shopping ...