Search Engine Optimization: An Hour a Day, Second Edition

1.8. Which Pages Do I Most Want My Website Visitors to See?

Now it's time to start thinking about the top-priority pages for your SEO campaign. These are the pages you'll optimize when you get to your daily tasks in Part III. These are the pages that you most want people to get to from the search engines, and for best results, they should contain the most compelling content and the most useful information. Since your visitors "land" on these pages from the search engines, we call them landing pages (you might also hear them called entry pages). The main functions of your landing pages are that they speak to your desired audience and contain a call to action for your desired conversion. Figure 1.1 illustrates possible paths through your website ...