Search Engine Optimization: For Dummies®, 3rd Edition

Chapter 19. Ten-Plus Ways to Stay Updated

In This Chapter

• Staying updated with search engine technology

• Finding detailed information for particular projects

• Getting information directly from search engines

• Discovering what people are searching for

• Finding people to help you

The naysayers said it couldn't be done, that a book about search engine optimization couldn't be written because the technology is changing so quickly. That's not entirely true — the basics really don't change, such as creating pages that search engines can read, picking good keywords, getting lots of links into your site, and so on.

But some details do change. Which are the most important search engines? What tricks are search engines really clamping down on? Why did your site suddenly drop out of Google (as many thousands did in the fall/winter of 2003, in the fall of 2007, and on various occasions in between)?

You may also need more detailed information than I can provide in this book. Perhaps you have a problem with dynamic pages, and you need to know the details of URL rewriting for a particular Web server, for instance. You need to know where to go to find more information. In this chapter, I provide you resources that you can use to keep up-to-date and track down the details.

Let Me Help Some More

Visit my Web site at www.SearchEngineBulletin.com. I point you to important resources, provide links to all the Web pages listed in this book (so you can just click instead of typing them), and provide important updates. ...