April 2009
Beginner
768 pages
19h 47m
English
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Chapter 1. The Basics of SEO Web Design
In This Chapter
Deciding on your site content
Choosing keywords
Using
H#tags for headingsCleaning up your page code
Organizing your assets
Naming files
Making your site dynamic
Developing a design procedure
In this chapter, you discover the basics of site design with search engine optimization in mind. Building a Web site is like baking a cake in a lot of ways, and one of the first things you have to do is gather together your ingredients.
In this chapter, we first guide you to deciding on the content and the types of keywords that you want. Then we discuss H# or heading tags (HTML code applied to headings) and page headings, and the importance of using clean code for your site. You find out how to organize and name all of the assets on your page, including images, videos, and podcasts. After you have everything organized, you discover how to actually construct your site.
We finish off the chapter by discussing keeping your page simple and neat, creating dynamic content for your site that is still seen as relevant by the search engines, and developing a design procedure so that everyone on the team is on the same page.
Tip
We talk a lot about HTML in the upcoming pages; however, we don't attempt to teach you HTML in this book. We strongly recommend that you learn at least the basics of HTML before you attempt SEO. Even if you aren't going to be the one doing the optimization on your Web site, it's a good idea to learn the basics. If you want to be good ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.