April 2009
Beginner
768 pages
19h 47m
English
Content preview from Search Engine Optimization All-In-One For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. Making Your Page Search Engine-Compatible
In This Chapter
Conquering HTML constructs
Using clean code
Designing with sIFR
Externalizing code
Validating HTML with W3C
Choosing the right navigation
Implementing the table trick
Positioning with
Divtags
In this chapter, you get down to the nitty-gritty stuff that makes your page stand on its own. In addition to worrying about links or content, you have to get the nuts and bolts right. Your SEO strategy is only as strong as its weakest link, so make sure that every part of the chain is forged as tough as you can make it. Attention to the small stuff pays off big-time in the long run.
Success with on-page optimization, the changing of the underlying code of a Web page for SEO reasons, isn't something that you can just guess at or just hope that you luck into. You need to understand every element of a Web page and use it to the fullest potential. Knowing how spiders are going to see and react to your page is absolutely critical to your optimization efforts. For example, mistakes with JavaScript can lead to a spider trap, where a spider gets caught in an endless loop and is forced to abandon the page because it has no other alternative. In this chapter, we cover the things that make your page search engine–friendly and what the biggest pitfalls are. Getting these elements right is essential if you're going to obtain and retain traffic and rankings in the long term.
In this chapter, we show you how to create clean, attractive HTML pages ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.