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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Chapter 5. Adapting and Crediting Your Content

In This Chapter

  • Optimizing your content for local search

  • Creating region-specific content

  • Maximizing local visibility

  • Understanding intellectual property ownership

  • Knowing what to do when your content is stolen

  • Filing for a federal copyright

  • Incorporating content from other Web sites

  • Giving credit to original authors

If you've applied the ideas laid out in the previous chapters of this book, you are well on your way to a successful Web site. Your Web site hopefully contains lots of engaging content that your users love, with pages focused on your keywords (specific words or phrases entered in a search query) so that search engines can clearly establish your site's subject relevance.

In this chapter, you find out how to ensure that your site turns up in local searches, which are search queries intended to find businesses based on a specific location. You can do things to make sure that your business comes up when someone looks for "car customization in Poughkeepsie," for example, and we're going to tell you about them.

In the previous chapter, we covered the evils of duplicate content in many of its forms (site scraping, duplicate pages within the same domain, printer-friendly pages, dynamic pages with session IDs in the URLs, content syndication, localization, mirrors, archives, spam, and stolen content). Now we want to provide the remedy. Here, you discover what to do if your content is stolen by some other Web site. By the time you finish reading ...

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