In This Chapter
Optimizing your content for local search
Creating region-specific content
Maximizing local visibility
Understanding intellectual property ownership
Knowing what to do when your content is stolen
Filing for a federal copyright
Incorporating content from other Web sites
Giving credit to original authors
If you've applied the ideas laid out in the previous chapters of this book, you are well on your way to a successful Web site. Your Web site hopefully contains lots of engaging content that your users love, with pages focused on your keywords (specific words or phrases entered in a search query) so that search engines can clearly establish your site's subject relevance.
In this chapter, you find out how to ensure that your site turns up in local searches, which are search queries intended to find businesses based on a specific location. You can do things to make sure that your business comes up when someone looks for "car customization in Poughkeepsie," for example, and we're going to tell you about them.
In the previous chapter, we covered the evils of duplicate content in many of its forms (site scraping, duplicate pages within the same domain, printer-friendly pages, dynamic pages with session IDs in the URLs, content syndication, localization, mirrors, archives, spam, and stolen content). Now we want to provide the remedy. Here, you discover what to do if your content is stolen by some other Web site. By the time you finish reading ...