April 2009
Beginner
768 pages
19h 47m
English
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Chapter 4. Vetting External Links
In This Chapter
Identifying inbound links
Avoiding poor links
Identifying quality links
Making the most of outbound linking
Handling advertising links
Dealing with link spam issues
In this chapter, we discuss inbound links. Inbound links are the links coming into your site. If you are Bob's Classic Car Customization, and you get a link from Motormouth Mabel's Classic Car Boutique, that's an inbound link. In addition to rankings by content, part of how search engines rank pages is based on inbound links. Google's description of their PageRank system (a part of Google's link algorithm) for instance, notes that Google interprets a link from page A to page B as a vote of confidence, by page A, for page B. That means that they read an inbound link from another page as a testimonial link in your page, as if it means, "Hey, this guy knows what he's talking about!" Unfortunately, like a lot of things in life, there are good inbound links and bad inbound links.
In this chapter, we discuss the difference between the good and the bad links, how to avoid the bad links, and how to figure out the good ones. We talk about making the most of outbound linking. We also discuss handling all of your advertising links and dealing with link spam issues.
Identifying Inbound Links
So how do you know who's linking to you? Well, going back to Chapter 2 of this minibook, we had you solicit a bunch of links from other sites. Generally, those are the links you're going to know about. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.