In This Chapter
Choosing your domain name
Registering your domain name
Understanding country codes and top-level domains
Securing domains for common misspellings of your name
Considering domains with alternate extensions
Choosing the right hosting solution
Knowing how search engines view subdomains
Shakespeare once said, "A rose by any other name would smell as sweet," implying that a name does not affect an object's essential makeup. That may be true, but a Web site is not a rose — your site's name is critical to its success. Your domain name (the root of your site's URL address, such as
yourdomain.com) must be chosen strategically, based on your business goals. Pick a good domain name, and you've got a foundation for a successful online presence.
In this chapter, we explain some guidelines for selecting an appropriate domain name for your Web site. You discover the basics, like how to register for a domain name and how to pick a hosting service to get your site up and running. You also find out about securing variations of your domain name in order to protect your brand (company name) long-term.
Picking the right domain name for your Web site depends on your business strategy. You need to decide how you want people to find you on the Web. You have basically two ways to approach choosing a domain name — by brand or by keywords (search terms that people might enter to find what your site offers).
If you have a ...