April 2009
Beginner
768 pages
19h 47m
English
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Chapter 3. Using Redirects for SEO
In This Chapter
Understanding when to use a redirect command
Discriminating between the different types of redirects
Understanding 301 and 302 redirects
Knowing when to use
MetarefreshesConsidering JavaScript redirects
Dovetailing your www and non-www domains properly
In your toolbox of search engine optimization (SEO) techniques, the redirect tool is an important one to master. Redirects are HTML or server commands that automatically forward incoming links to another page. With this tool, you can trim outdated pages off your site without losing the visitors who still go to those pages. You can also organize many domains (root names of Web site URLs) into one site, so that they won't be competing with each other. With redirects, you can avoid creating duplicate content (Web pages that search engines see as duplicates of each other) that could damage your rankings on search engine results pages (SERPs). And the best part is that redirects are not hard at all to learn.
This chapter covers the four main types of redirects. We explain what each type is for, although for SEO purposes, only one type of redirect is safe to use — a 301 redirect. Then in Chapter 4 of this minibook, you discover the "how tos" of placing 301 redirects in your Web site.
Discovering the Types of Redirects
There are several different types of redirects in the world of the Internet. These commands give you a way to redirect your site visitors from one URL (the Web address of a page, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.